2018
AIR FEAR OF GOD 1
The Nike Air Fear of God 1 merges luxury design language with elite basketball performance, delivering a silhouette that feels both modern and timeless. Conceived through Jerry Lorenzo’s lens of spiritual minimalism and athletic authenticity, the shoe strips away excess to highlight proportion, material, and function.
Year
2018
Client
JERRY LORENZO
Category
NIKE BASKETBALL
INSPIRATION
The inspiration behind the Nike Air Fear of God 1 came from Jerry Lorenzo’s desire to merge authentic performance basketball with luxury-level design discipline—a space he felt no brand had truly occupied. The shoe wasn’t built as a fashion sneaker first; it was built as a real on‑court tool, then elevated through Lorenzo’s minimalist, spiritual, architectural aesthetic.
DESIGN
A sculpted TPU cage wraps the midfoot, creating a floating lockdown system inspired by classic Nike basketball heritage. Underfoot, a full‑length Zoom Air unit paired with a double‑stacked heel bag provides a smooth, responsive ride built for players who move with power and intention.
Let'S WORK
TOGETHER
BASED IN grand rapids,
michigan
DIgital Designer
+ 3d Developer